A Game Boosts Longquan Sword & Celadon Fame; Its Creative Products Sell Well Overseas

Recently, with the global blockbuster success of China's first AAA game *Black Myth: Wukong*, the market for related cultural and creative products has unexpectedly boomed, making Longquan's sword and celadon products instantly become hot-selling items in the market.

"These products not only cleverly integrate relevant cultural elements into their design, such as the vivid image of Sun Wukong and classic props like the Golden Cudgel, but also fully showcase the unique charm and exquisite craftsmanship of Longquan swords and celadon." At the Longquan Tangren Sword and Celadon Art Museum, Wang Qi, a tourist from Shanghai, told reporters that she had come specially to visit the Wukong-themed sword and celadon products.

Reporters learned that recently, in major sword and celadon workshops and art museums in Longquan, Wukong-themed cultural and creative products have attracted the attention of numerous consumers. Among them, the "Wukong Tea Knife" designed by Zhou Tangqiang, a Provincial Master of Arts and Crafts, has become a best-selling product. This tea knife perfectly combines the celadon Wukong shape with a copper tea knife, featuring practicality as well as artistic and collectible value.

"We have been producing various types of Golden Cudgels every year, with more than 20 models launched on the market. Recently, with the game's viral popularity, the number of orders has surged," Zhou Tangqiang told reporters. "In a short period of time, more than 2,000 sets of products have been sold. Not only domestic players love them, but I have also received overseas orders from the United States, France and other countries."

Longquan's sword and knife enterprises have also benefited similarly. During this period, the "Great Sage" series celadon swords launched by Jiang's Sword and Knife Factory have been highly sought after. "This product has suddenly become a hit recently; the stock in the warehouse has been sold out completely, and the factory is rushing to produce more," said Jiang Xiaowu, the person in charge of Jiang's Sword and Knife Factory.

The popularity of *Black Myth: Wukong* has not only driven the sales of Longquan's sword and celadon cultural and creative products, but also stimulated the innovation vitality of the entire industry.

"Since the beginning of this year, relying on government platforms and leveraging the resource advantages of high-level platforms such as Zhejiang Secondary Light Industry Group Co., Ltd., the Longquan sword and celadon industry has actively laid out overseas warehouses, and utilized the cultural influence of films, animations, games and other products to continuously promote the export of sword and celadon products and expand markets overseas, helping the sword and celadon industry achieve high-quality development," introduced Qiu Zhangping, Secretary of the Party Group and Director of the Celadon and Sword Industry Bureau of Longquan City.